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# How to brainstorm great business ideas

Business

Great business ideas are strong in all of these areas.

  1. The problem you’re solving and the people who have it.(Market)

  2. The distribution channels to reach customers.

  3. The monetization model you use to make money.

  4. The solution to the problem.

Finding a problem

Problem First, Solution Last

  1. Take a look at y our own life and see if you can spot any problems.What worries you, exasperates you, or annoys you?

  2. Who do you like spending time with?

  3. What groups are you a part of?

  4. What are some problems you notice people solving frequently?

  5. What’s something that seems to be growing into a bigger trend?

  6. Looking at where people are already spending lots of time and money and go from there.

Fatal mistakes

  1. Starting with a solution in mind.
    If you’re already attached to a particular idea for a product, technology, or set of features that you want to build, that’s going to ruin your ability to find a solid problem and analyze it objectively.You’v put the solution first, and it’s blinding you to opportunities.

  2. Ruling out already-solved problems.
    If the problem is unsolved by anyone, maybe they’re unimportant and people don’t care.
    Almost all successful businesses start by tackling problems that have popular, pre-existing, alternative solutions.

  3. Be afraid to solve high-value problems.
    Cheap things, people care less.

  4. Not having a specific customer in mind.
    Articulating whose problem you’re solving.

Don’t Skip Distribution

Ask yourself a question: How am I actually going to reach my customers?

This is too crucial an aspect of your business to put it off and leave it to luck.

When you know who your customers are, ask: What channels are they already making heavy use of?

Boring problems, innovative solutions

Don’s just copy what competitors are doing.

You should be taking everything you learned about your customers and working backwards to build the best solution that fits their unique experience of the problem.

Make it such a good fit for these specific people that it’s a no-brainer for them to use it.

Start small

Avoid attempting to start too big, take it one step at a time.

When you’re thinking about the problem you’re solving and the size of the market; the you’re thinking about the distribution channel; and when you’re thinking about the product: think small.

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